For 40 years, Le Petit Futé has maintained a special relationship with local producers. In order to prepare its guidebooks dedicated to the different French regions, the professionals meet with market gardeners, fruit producers, breeders, spice makers and wine growers, with the aim of offering the best to their readers-travelers. Being interested in local production also means identifying artisans specialized in products dedicated to beauty, well-being and tableware. It is because the needs of the French have changed, but also to satisfy their appetite for local products and to consume better that Le Petit Futé is launching the marketplace lemarchefute.fr, an interface dedicated to the purchase of products from our regions and to be received directly at home or to be picked up at delivery points.
Consuming locally: a variety of products of much better quality
When they go on vacation to discover the regions of France, French and foreign travelers are eager to discover the local gastronomy and the flagship products of each territory. France is known for its great variety of landscapes, with coastlines, mid and high mountains, vineyards, open fields and other green and hilly meadows. These different areas, together with the climate, have long been conducive to the production of fruit, vegetables, the breeding of various animals, the cultivation of seafood and various plants. Consequently, vacations in France are always an opportunity to meet French producers, to exchange ideas and understand their know-how and, above all, to leave with good local products in the basket. Travelers can also find these products in markets and on restaurant menus.
It is to allow everyone to extend the spirit of the vacations at home that Le Petit Futé decided to launch the marketplace lemarchefute.fr, a website that allows you to buy regional products online and have them delivered to your home.
Consuming local products offers several advantages. For the consumer, he or she has access to seasonal products, and respecting seasonality is essential to ensure good nutritional qualities. We know, for example, that imported fruits and vegetables lose their nutritional qualities during travel, their vitamin content decreasing from the moment they are picked. Consuming locally and favoring short circuits means knowing the origin of the products, but also limiting food additives and the use of fertilizers and pesticides, which are bad for your health. This approach should be favored by all those who wish to eat healthy.
Better remunerating producers and encouraging the local economy and employment
In France, farmers often have to face a complicated financial situation. Consuming locally and favouring short circuits is a solution to better remunerate small French producers. Indeed, it allows to save money on the distribution chain and to increase the farmer's margins thanks to a direct remuneration or via a unique intermediary. The sale in the vicinity or in the region is a distribution method that significantly reduces the delivery costs for the producers. It also avoids the percentage taken from the selling price by hidden intermediaries. This is what happens with products sold in large-scale distribution. In the end, the short circuit allows the French producers to be better paid.
Moreover, knowing that a farm working in a short circuit always needs more manpower than a farm focused on export, consuming locally and therefore better paying the producers allows them to hire and to reduce unemployment. In the end, it is the whole local economy that benefits.
Lemarchefute.fr, for an easy access to the best regional products
As we said in the introduction, Le Petit Futé has been meeting local producers for over 40 years. The field teams build relationships and expand their contacts by meeting new farmers and artisans. In order to allow visitors to the French regions to rediscover the gastronomic pleasures of the vacations, Le Petit Futé is launching the lemarchefute.fr marketplace, a platform that brings together savory and sweet grocery products, fruits and vegetables, charcuterie, beverages, beauty and wellness products and tableware.
The Internet user has access to all these categories via an intuitive and pleasant surface. Once the account is created, he selects the regional products that interest him and the quantity to compose a basket. The payment is done online, in a totally secure way, and the delivery takes place at home or at a point-relais.
Find now the products of your favorite producers on lemarchefute.fr
