There are exactly 1,025 of them, grouped into 157 musical genres from the Caribbean, the Pacific, the Andes, the Eastern Plains and the Amazon. Colombia relies on its musical diversity to promote experiential tourism that appeals to the senses. At the Madrid International Tourism Fair, Fitur 2019, Procolombia, the international tourism promotion organisation, accompanied by some twenty musicians and dancers, presented its "Colombia, Siente el Ritmo" campaign, a superb production to see and above all to listen to without moderation, to recharge your batteries and feel the famous SABROSURA !