Costa Rica's new promotional campaign aimed at the American and Canadian markets was launched this week in San José by Alexandro Castro, Deputy Director of the Ministry of Tourism. The editing is a success, and the impact on the audience will certainly work. Very original the comparison of the slogan "Save The Americans" with the slogans of the Americans of the type "Save The Planet" or "Save the Dolphins" which are in general diffused in the World. Costa Rica's answer is all about helping the citizens of the North to avoid stress and burnout!