TRADITION & CO

Tradition & Co is a brand of natural cosmetics, fresh, vegetarian and adapted to all types of skin. Creators are committed to associating the virtues of the authentic shea butter, «Golden Green of Africa» with French know-how to design precious treatments with subtle scents.

History. The history of Tradition & Co dates back to the time when Ana's great-grandmother (founder of the company) sold shea pots on the banks of the Niger River to the fishermen. In 2004, his little daughter, took a first post of environmental engineer in West Africa, cradle of Green Gold. She begins to concoctize her own recipes to create lotions adapted to different skin types, but also massage oils and care foams, and sells them with a small cart. It was in 2015 that she started with her husband on the Atlantic coast markets. With their success, they create the following year, Tradition & Co, in its atelab (Atelier-Laboratoire) of the south of Paris, in the middle of the Hurepoix fields.

The products. Shea foam is made up of 60% enriched with Coco and Jojoba virgin and precious oils. Smooth and light, they instantaneously melt in contact with the skin and spread with no fat effect. Tradition & Co is a strong ethical approach beyond its hydrating range: authenticity, universality and respect for nature and animals.

She also received the Slow Cosmetics reference which erected it as an "intelligent, reasonable, ecological and human" entity.