GÉNÉRATION PLUME
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Génération Plume is the leader in cloth diapers on the French market. Hammock is one of the first four brands to be labelled Origine France Garantie in 2011.
History. Florence Hallouin created an innovative company in 2009: Generation Plume. Its objective: to offer young parents the choice of using practical, environmentally friendly and high-quality cloth diapers and swimsuits produced locally. His adventure began a few months earlier with the launch of the UVA/UVB, chlorine- and salt-resistant cloth diaper to take baby safely to the beach, without the risk of leakage or swelling in the water.
The principle of the cloth diaper is simple: a washable absorbent (with a disposable veil) or a disposable and biodegradable absorbent is placed in the waterproof nappy basket. The soiled veil is then thrown away and the absorbent is put into the machine. In 2013, Florence Hallouin launched the T.MAC separable diaper to "separate the dirty from the clean in a single gesture": the washable diaper is hidden in a panty and can be placed and removed very easily thanks to its two small strips that slide over the ends. In 2014, it is the turn of the learning pants to accompany children towards cleanliness. Equipped with an absorbent, it is suitable for small accidents.
The products. Wipes, storage bag, test kits....
Employment. About ten employees.
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