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The Bio Generation brand has been renamed Les Nouveaux Robinson, a supermarket for organic and ecological products created by an unemployed computer scientist, Didier Le Gars. The stores are part of the local commerce sector with a cooperative status focused on the needs of consumers and employees while respecting the individual and the biosphere. You can really find everything you need in fresh produce and groceries as well as exotic condiments. The Robinson basket is a selection of about 100 commodities, on which a reduced margin has been applied to allow limited budgets to buy organic products, but also to save regular customers money or guide new customers in choosing products. This basket is composed of rice, pasta, oil, soy milk, cheese, tofu, jam, tea, dishwashing product... The items can be identified on the shelves thanks to a red label placed next to the prices. A loyalty card entitles you to discounts. The brand has around twenty stores in the Île-de-France region.
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