A.P.C.
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Three letters and the elegance and elegance of the elegant pq of chic pq. Created in 1987 by Jean Touitou, the brand has long cleared its top bank image and added a woman radius to its strings. The A.P.C. shops - for Production and Creation Workshop - have spread out of the 6 th and 7 th districts of Paris, affecting more popular neighbourhoods and, conversely, even more chic neighbourhoods, notably with the new boutique of 23 Royale, in the big claws, and of course throughout the world. But the line remains the same: chic and sober basic parts, noble materials, class colors and flawless cuts. Shirt and jean remain the attack products. Added a series of accessories that griffent the brand! And even scented candles. A.P.C. is increasingly committed to art - cinema, literature, music… Commitment that best suits its clientele. Finally a seductive seduction. Marketing magic…
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