CONCEPT STORE KARL LAGERFELD
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The mythical Karl does not refuse anything: 200 m 2 in Saint-Germain-des-Prés! In a frame playing on painted black and white recalling his outfit, Chanel's artistic director presents the parts of his wife and man collections, accessories, including sublime handbags, but also a selection of books of photographs and some works of art. This concept store 2.0 - formerly Boutique Boutique - is deployed on two floors fully connected. Screens and tablets are spread throughout the shop to see the artist's catalogue, take pictures with the brand clothes in the dressing booths and share them on social networks. Very trendy, very chic and very expensive.
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