EDWARD EDWARD
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Nice, a very Parisian address and very Rive Gauche! A concept store installed in front of the Bon Marché (one must dare!), fully imagined and decorated by Edward Achour stylist. This 150 m 2 space, built on two floors, is designed as a dressing that combines beautifully and with great style Parisian chic and the glam rock-rock. Here's the exclusive version mode market. Selection is rigorous and ephemeral: just five copies of each proposed piece. And as it is a concept store, you also have the choice of accessories, articles for home, perfumes and cosmetics. It is completely offset. A touch of humor, a hint of tenderness, a hint of kitsch (the mini Eiffel Tower in the garden) and some deliciously vintage touches. Edward's selection is made up of exclusive brands in France, limited series and reissues of iconic pieces that have shaped fashion from the 1950 s to the present, punctuated by a chic, contemporary twist. Some brands? It is, on a daily basis, quoted in bulk: Farrington, Joyrich, Hollywood Made (pochettes), Courrège, La Manufacture, Edouard Achour (of race!), Edward Edward (of course), Antoni and Alison, Cliché, Black Wolf…
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