JUSTE CHIC
This men's underwear brand was created in 2016 by two people from Nîmes, just thirty years old: Julien Gelly and Julien Nevot. With one ambition: to offer men comfortable but elegant boxers. And one imperative: to promote French textile know-how for design and manufacturing. The two young men, who opened a shop in the Ecusson, the historic centre of Nîmes, last spring, therefore called on French companies located on a Marseille/Saint-Etienne axis to supply themselves with fabrics - labelled Okeo-Tex - and to assemble, sew and dye their underwear designed from Le Gard. Juste Chic also offers a range of scarves and gloves, with a blue-white-red border that leaves no doubt about the convictions of the two friends.
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