Le Gaminet, a clothing brand born out of a play on words proposed in 1974 by a journalist at Le Monde, seduces with its franchouillard spirit and its attachment to French values. Its emblematic T-shirts with their hexagonal tricolor logo proudly display their 100% organic cotton made in France origin. Behind this pretty vintage label lies founder Jérôme Magron's commitment to ethical, no-holds-barred fashion. His humorous creations, such as the famous "Chocolatine, tu mangeas; pain au chocolat, tu refuseras", add a much-appreciated offbeat touch.
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