MAGIC XPERIENCE

"A princess who appears virtually on a cardboard plate, rugby players who perform the Haka on a mouse pad or Santa Claus who invites himself on a chocolate square"... This is a glimpse of the prowess, if not the magic, that Artech is capable of. Founded in April 2015, this Montalbanese start-up company masters augmented reality technology at its fingertips. Its free application, called Magic Xperience, allows you to transform everyday objects into extraordinary images, thanks to the superposition of information or digital animations on a real environment displayed on a screen (smartphones or tablets for example). Artech also works on the scale of public spaces and has attacked a garden in the centre of Montauban, which virtually houses life-size animals and characters. A disconcerting experience!