IKKS

This French ready-to-wear brand was founded in the late 1980s. It develops a trendy style with a concept combining tradition and creativity. Initially intended for children, offering them both trendy and sportswear, it offers women a unique collection. The La Rochelle boutique, located in one of the main streets of the city centre, benefits from a pretty shop window displaying clothes made of natural materials and dedicated to thirty-somethings who want to be both in tune with their minds and trendy. The brand, which wants to be global, has built its campaigns on new faces with not muses but active women.