MARCHÉ INTERNATIONAL DU DISQUE ET DE L'ÉDITION MUSICALE – MIDEM FESTIVAL
An annual Rendez-vous of the music industry, MIDEM offers every year the opportunity for professionals and the French-speaking public to offer, thanks to its festival, contemporary music concerts where great names surround young talents. The event also stands as a platform for meetings between professionals from the musical world, from labels to artists through technology and trademarks linked to this universe. During the event two competitions were organized: midemlab and marketing campaign competition. The first is dedicated to startups and application developers offering innovative digital solutions for the music industry and the second is the most innovative use of music in a marketing campaign. The "midem off" also complements the concert system of the Midem Festival by offering music programming in the city's bars and clubs that will host 3 to 5 groups each evening for free concerts open to everyone, starting at 19 pm!
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