ECOIFFIER
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Ecoiffier is a specialist in plastic toys. Located in the Plastics Valley, it is one of the last remaining French manufacturers. Jouets Ecoiffier is distinguished by a modern French-style design, a choice of colours directly influenced by the latest trends and a manufacturing quality that guarantees safety, all at affordable prices. Ecoiffier products are labelled "Je joue français".
History. Ecoiffier was founded in 1945 by Mr. Albert Ecoiffier. At that time its main activity was the manufacture of celluloid articles for fairground shooting. His children, Jacques and Eliane Ecoiffier, joined him in the company and refocused the activity on the manufacture of plastic toys. In 1994, the company was acquired by Smoby, one of the toy leaders in France, who would keep the founder's son, Jacques Ecoiffier, in his position as manager. In 2008, following the sauvegarde plan implemented against the Smoby Group, Smoby was taken over by the Simba Dickie Group. The company Ecoiffier Père et Fils is bought by Jacques Ecoiffier and becomes Jouets Ecoiffier. In 2010, Jouet Ecoiffier inaugurates its logistics centre in Veyziat (12,000 m²), in the Ain region, on a 6-hectare site. The proximity of its suppliers and subcontractors allows Jouets Ecoiffier to be responsive and flexible, which is its strength.
Employment. Ecoiffier has about fifty permanent employees and indirectly employs 350 people (in companies and work assistance centres).
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