LANCEMENT DE LA FICELLE
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The launch of this Saint-Pourçain wine, and the discovery of the new cuvée's aromas and label, are eagerly awaited.
Do you know Ficelle? There's a legend surrounding this Saint-Pourçain wine: in the 15th century, a tavernkeeper was serving wine in pitchers, and it was impossible to gauge how much customers were drinking. So he plunged a string with knots into the jug for graduation. In Auvergne, Ficelle is just like Beaujolais: it's celebrated every year on the1st Saturday in December. In addition to the festivities and entertainment, a revelation is in store: the label for the new cuvée. That's right, it's designed by renowned artists and changes every year.
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