CBAO
A leader in the Senegalese banking market, CBAO Senegal has an extensive network of 87 branches in the country, including 2 business centers, as well as 3 branches in Burkina Faso, Niger and Benin. Its products and services cover all areas of banking, and are tailored to the needs of individuals, professionals, businesses and institutions. CBAO Senegal is also a key player in the country's market activities. In 2018, it pursued its development strategy by positioning itself as the benchmark bank for the Senegalese diaspora, resolutely focused on digital and the trusted partner of Very Small Enterprises (VSEs). To achieve this, CBAO has rethought its processes, distribution model and recruitment policy. A vast customer segmentation plan has been put in place to improve operational and commercial efficiency, as well as risk management.
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