RODEO DRIVE
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Iconic street in Los Angeles, home to over 100 luxury brands: Rolls-Royce, Ferrari and other cars with exceptional cachet
Rodeo Drive is located between Wilshire Boulevard and Santa Monica Boulevard. When Fred Hayman opened Giorgio Beverly Hills in 1961, he became the de facto godfather of what would become an iconic street. Today, in buildings designed by some of the most distinguished names in architecture and design, Rodeo Drive is home to more than 100 luxury brands. Amidst a parade of Rolls-Royce, Ferrari and other cars with exceptional cachet, one can walk among the greatest European brands, including Italian designers and French perfumers.
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