BOURGOGNE RIVIERA
A new regional brand to promote our heritage.
The Burgundy Riviera brand was launched by Rives de Saône at the 2022 river show. If the appellation of port of excellence is well and truly acquired abroad, it still remains to federate it from a local point of view. A major project is therefore on the starting blocks, which aims to create this identity recognised by the French. This summer, the project will be officially launched at the start of the tourist season. A great adventure that will allow establishing the specificities of the region with professionals and individuals alike.
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