PERSONAGE

Raw concrete and steel, black and grey, the codes of this ultra-trendy boutique are inspired by a gradient urban industrial style. Spread over three floors, the collection brings together the cutting-edge streetwear and costume jewelry brands of the moment. Princess Deemah, daughter of King Saud and Queen Mansour, is behind the brand. Pop-up collections and pop-art installations regularly create a buzz in Riyadh's trend-setting community. The Ooze café, on the second floor, is a great place to take a break.