YVES ROCHER
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It was in the heart of his native Morbihan that Yves Rocher became aware of nature's infinite potential when he made a simple plant-based ointment in the family attic. It was the founding act of a new concept in the cosmetology market. In 1959, Yves Rocher wanted to offer women from all walks of life direct access to his products through distance selling. In 1969, he inaugurated his first store to guarantee the quality of his distribution. Since then, the company's success has never wavered, despite the proliferation of the organic craze in recent years, which has also flooded the cosmetics sector. The principles of natural cosmetology that underpin the brand's ethos are respected more than ever: organic farming, the absence of synthetic chemicals and the recycling of organic materials respect our skin and the planet. How can we not adhere to this program while satisfying our desire to take care of ourselves! Today, it's obvious that our health depends on that of the planet.
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