LOFT DESIGN BY...
The art of refinement, conceived in its smallest detail by Patrick Frèche, who opened his first shop in 1989. Now supported by his son David, the entrepreneur continues the development of the brand in France and abroad with twenty-three outlets. The boutique of Aix-en-Provence with minimalist decoration of industrial inspiration offers timeless men and women collections while surfing the trends. Loft style is a base of soft and well-controlled hues for an elegant look. We love the search for smooth materials, the harmony of colours and hand finishes.
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