Pilsner Urquell: The Original Beer Experience
2024
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Owner's Message
Don’t miss one of the top 5 most visited places in Prague. Pilsner Urquell: The Original Beer Experience is not just an ordinary beer museum, it’s a must-visit destination (in three-floor art-nouveau building) which offers interactive Beer Story Tour, Tapster Academy and Beer Sommelier Dinner. You can also enjoy outstanding Czech cuisine in the traditional Beer Hall or visit the only Pilsner Urquell brand store in Prague.
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The original tour
THE MUST-DO ACTIVITY IN PRAGUE!
During The Original Tour, you will be transported back in time and experience the story of beer from its origins in ancient times to the present day. The entire exhibition of our unconventional beer museum is meticulously designed, and through the use of the latest technologies, it engages all human senses from beginning to end.
You will taste our golden beer while meeting our first brewmaster, and with your senses already stimulated, you will experience the brewing processes - our ingredients, the hot brewhouse, or chilly cellars! We will explain to you the importance of foam in each of the perfect Czech beer pours, and before leaving the storytelling floor, a lot of fun will be waiting for you in our 360° game hall!
The tour continues in our iconic Beer Hall, where you can taste two more beers served by our friendly tapsters or participate in one of our shows! And if you visit our brand shop, you can take home a personalized hand-engraved beer mug or a bottled Pilsner Urquell with your name on it.
Tapster Academy
BECOME A TAPSTER
The best activity for all beer lovers
Did you know why we only pour our beer into a wet glass? At what temperature does our beer taste best? What is the difference between dry and wet foam? Why do we never pour our beer from a height? How do you tell if you've got a clean glass in the pub? And how do you actually pour the typical three Czech pours - hladinka, šnyt and mlíko?
After completing our exclusive Tapster Academy, you'll never look at beer the same way again. And to top it all off, you'll receive a certificate of completion and a special gift - because you've earned it!
Sommelier & Beer Dinner
EXCLUSIVE BEER AND TERROIR TASTING
Broaden your horizons and go beyond the taste of Pilsner Urquell lager. Taste a selection of beers from the Czech Republic and other European regions.
The beer voyaye is accompanied by a 5-course menu inspired by Czech cuisine. Each dish is carefully selected to highlight the flavor and intensity of the beer in question. The evening will be guided by our beer sommelier, who has mastered his art to perfection. He'll serve you the perfect beer, reveal the secrets of the various flavors and surprise you with interesting facts about beer culture. The whole experience is enhanced by the ambience of our upscale Golden Bar overlooking Wenceslas Square.
Take your beer experience to the next level and enjoy a festival of flavors at the guided tasting dinner. An experience for your taste buds.
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